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By: Abercrombie Fitch

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Saturday, 20-Feb-2010 03:20 Email | Share | | Bookmark
For some object a lot of craze

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Wednesday, 10-Feb-2010 03:17 Email | Share | | Bookmark
GOOD NEWS – Abercrombie and Fitch enters mobile commerce!


Abercrombie And Fitch has gone adaptable with the barrage of a new adaptable website and an iPhone application, giving the banker added channels to drive sales through.
This account is added affirmation of the actuality that adaptable business is acceptable an important aspect of retailers’ adaptable strategies.
“Our barter are arcade online and on their phones,” said a agent atAbercrombie Clothing, New Albany, OH. “It is important for us to yield advantage of these new spaces and accredit our admirers to acquaintance the Abercrombie & Fitch affairs anywhere, at any time.”
Abercrombie and Fitch is an American appearance banker that focuses on accidental abrasion for consumers ages 18-27. The cast has added than 300 retail locations in the United States and operates Abercrombie kids, Hollister Co., Gilly Hicks and RUEHL No.925.
Mobile offerings
The chargeless
Abercrombie and Fitch Shorts iPhone appliance offers a abundance locator that helps consumers acquisition locations abutting to them even while they are on the go.
Within the application, users can appearance
Abercrombie And Fitch’s arcade of accepted business campaigns, and account and updates about area the cast is aperture the next Flagship store.

Tuesday, 9-Feb-2010 02:36 Email | Share | | Bookmark
Abercrombie & Fitch's Style Sense Wears Thin With Some Shoppers


Abercrombie And Fitch Clothing , the one-time sales and fashion star of teen retailing, has yet to show signs of recovery, raising questions about its grip on teen style.
The New Albany, Ohio, company, seller of $40 T-shirts and $90 jeans, was among the worst performers during the holiday season, even with uncharacteristically high levels of discounting. The retailer posted a 19% decline in December sales at stores open at least a year, with its lowest-priced brand, Hollister, down 25% in December from a year earlier.
Retail analysts said Abercrombie and fitch's troubles go beyond pricing to its once unerring sense of style, a problem that could be trickier to fix. The logo T-shirt and torn jeans ensemble thatAbercrombie Clothing made the unofficial school uniform a decade ago has played out, said Kimberly Greenberger, a retail analyst with Citigroup Inc. who tours malls every two weeks to assess trends. That misstep has created an opening for lower-priced competitors such as Aeropostale Inc. and American Eagle Outfitters Inc., which reported December sales gains of 10% and 7%, respectively.
"The look is stale," Ms. Greenberger said. "They need to figure out what the next hot trend is and push that, because that's the only way out of this downward spiral."

Saturday, 6-Feb-2010 01:42 Email | Share | | Bookmark
Abercrombie & Fitch: The Year Ahead

Despite ramping up its discounts and a generous gift card-with-purchase program, the

holidays were not kind to flailing <a title="Abercrombie" href="http://www.abercrombieforyou.com"><strong>Abercrombie</strong></a> Co., as comps declined 19

percent in December (including Hollister). "The business model now appears fully

broken," wrote analyst Eric Beder of Brean Murray, Carret & Co. in a Jan. 7 research

note, pointing out the December comparison came against a 24 percent drop a year ago.
"The compounded two-year comps decline was a jaw-dropping 40 percent in December," he

December was A&F's 21st consecutive month of comp declines, and analysts have pointed

the finger at the company's "aspirational" pricing for the unenviable streak, with

shoppers defecting to more affordably priced chains like Gap, American Eagle Outfitters

and Aéropostale.
Will chief executive officer Michael Jeffries manage to revive the fortunes of A&F this

year? He's insisted on keeping A&F's prices high to set it apart from competitors, but

may have to revisit that strategy if his losing streak continues.
The company shuttered its failed Ruehl chain last year, but plans to accelerate A&F and

Hollister store openings overseas this year, particularly in Europe. The stores have

been enthusiastically received in places like Milan and Tokyo, but they also require a

heavy investment of capital — which there will be less of, if U.S. sales continue to


Friday, 5-Feb-2010 02:30 Email | Share | | Bookmark
Abercrombie & Fitch hires Digby to manage mobile commerce sites

Abercrombie & Fitch has hired mobile services firm Digby to build, manage and operate

mobile storefronts for its Abercrombie & Fitch and Hollister Co. brands. The firm is

operating two mobile storefronts for the brands as part of the agreement, which was

announced this week. “Mobile is emerging as a new channel for selling their products

and engaging their customers, so this is an opportunity for them to build out a mobile

channel strategy,” said David Sikora, founder and CEO of Digby.The mobile commerce

sites feature special products and tie to Abercrombie's e-commerce fulfillment system.

The portals, introduced at the end of the holiday shopping season in December, will

continue to add new features. Both mobile sites target a young demographic.“We're

seeing a redistribution of tasks from the Web to these hand-held devices, particularly

with the younger demographic that lives on their smartphones,” explained Sikora. “One

of the benefits of having a separate platform for mobile vs. the Web is you have the

flexibility to do mobile-exclusive specials that might only be available on the



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